Popular culture trends are set and millions of dollars are spent on parties across the nation. In 2007, this major event came to mean a lot more to those who did not just come for endorsements. In the climax of this sport, many came to care less about the outcome and more so about the historical significance in this remarkable event.Personally, I am not one who can tell you the batting average of Derek Jeter, the offensive average of the Los Angeles Lakers or even the average rushing yards of the top 5 NFL football teams. An experience which I had which was shaped primarily of media was the Super Bowl XLI (2007). Through media, my understanding of this event changed in retrospect for the fact that, though it was the climax in the world of football, it was also a great stepping stone for Blacks in America.
Until 2007, no African-American head coach had ever led a team into the Super Bowl. For it was that year, both teams (the Indianapolis Colts and the Chicago Bears) playing for the National Football League Championship title had black head coaches. 
For advocates of equal opportunity, many came to call it "The Soul Bowl" and felt it was much long overdue within this predominantly African-American sport.
For advocates of equal opportunity, many came to call it "The Soul Bowl" and felt it was much long overdue within this predominantly African-American sport.Through the media, it was brought clear, that what was once considered a wish or thought then became reality. Two African American head coaches, two "Brothas", were coaching the last, and biggest single game of the year, Super Bowl XLI. For it was then, the most entertaining sport game of the year then become a game of social historical importance. With Head Coaches, Tony Dungy and Lovie Smith, the deal had and will forever be sealed not just for their selves within NFL history, but in the history of this country.
The Super(Soul) Bowl
http://www.seeingblack.com/article_124.shtml
http://www.seeingblack.com/article_124.shtml
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